2026 Unlock the Magic:
3-Day Disney World Experience
(This ain’t your 12 year old sleep-over camp)
3 Day Expedition at Disney’s Contemporary Resort in Orlando, Florida
February 9, 10 & 11, 2026
Who Is This For?
Business owners who want to create an exceptional customer experience
Entrepreneurs who want to differentiate their brand in a crowded market
Service-based businesses looking for the secret sauce behind Disney’s world-class service
2023 Making The Magic Attendees
What You Will Learn
1. The Art of Customer Experience Mastery
Disney isn’t just in the theme park business; they’re in the business of making people feel special. You’ll learn how they design every touchpoint—from the moment a guest arrives until long after they leave—to create loyalty and repeat business. More importantly, you’ll discover how to apply these strategies to YOUR business, no matter your industry.
Making the Magic: Australia 2019
2. The Science Behind Disney’s Service Standards
Disney has some of the most rigorous service training programs in the world. You’ll see firsthand how they:
Hire, train, and retain top-tier talent who genuinely care about the customer experience.
Maintain rock-solid service consistency, even with thousands of employees and millions of guests.
Use “surprise and delight” tactics to turn a one-time customer into a lifetime fan.
Making the Magic with Kris Murray & Childcare Success Academy 2018
3. The Hidden Systems That Keep Disney Running Like Clockwork
Great customer experiences don’t happen by accident. They’re built on proven systems and processes that ensure consistency, quality, and efficiency. You’ll learn:
How Disney orchestrates customer interactions down to the smallest detail.
The secret to making customers happily wait in line—and how you can use the same psychology to increase engagement and sales.
The “backstage” operations that make front-stage magic look effortless.
3. Creating Emotional Connections That Drive Sales
People don’t just buy products or services; they buy experiences and emotions. Disney has perfected this art, and you’ll discover:
The storytelling strategies that make products and services irresistible.
How to create a business that customers don’t just like—but LOVE.
The psychology of customer engagement and retention.
4. The Hidden Systems That Keep Disney Running Like Clockwork
Great customer experiences don’t happen by accident. They’re built on proven systems and processes that ensure consistency, quality, and efficiency. You’ll learn:
How Disney orchestrates customer interactions down to the smallest detail.
The secret to making customers happily wait in line—and how you can use the same psychology to increase engagement and sales.
The “backstage” operations that make front-stage magic look effortless.
Making the Magic 2021
5. Pricing Like Disney: How to Command Premium Rates Without Pushback
Let’s face it—Disney isn’t cheap. And yet, people happily pay premium prices because they perceive the value as far greater than the cost. You’ll learn:
How to position your business so customers see you as the only logical choice.
The exact pricing strategies Disney uses to charge more—without resistance.
How to eliminate price objections and attract higher-paying clients.
6. Actionable Strategies You Can Implement Immediately
You won’t just take notes—you’ll walk away with a clear roadmap for applying everything you’ve learned. By the time you leave, you’ll know exactly how to:
Improve your customer experience to increase referrals and repeat business.
Create systems that ensure every interaction is as magical as the first.
Build an unforgettable brand that people are willing to pay more for.
Making the Magic with Ben Glass & Great Legal Marketing 2022
Get the Unfair Advantage Over Your Competitors!
Imagine, if you will, commanding prices 2x, 5x, 7x or even 10x your closest competitor and your clients ecstatically, cheerfully and willingly giving you money and don’t even think twice about it. Price resistance is eliminated
Have you ever been to Disney? If so you will immediately relate to this story. If not (what the heck are you waiting for?!), it will paint a perfect picture for you. In the Animal Kingdom Park, the cast members who sell the trinkets, clothes and merchandise are trained to engage the park guests in “play”. The guy selling the giant inflatable balls for $79.00 (which can be purchased at Wal-Mart for about 5 bucks) will bounce the ball to you as you walk by. You of course bounce it back. The guy then bounces it to one of your kids, who bounces it to a sister, back to the guy, finally somehow the ball mysteriously ends up in your hands and the guy just whacked your credit card for the 79 bucks. What? Huh?
Imagine, if you will, commanding prices 2x, 5x, 7x or even 10x your closest competitor and your clients ecstatically, cheerfully and willingly giving you money and don’t even think twice about it. Price resistance is eliminated
The main job of any advertising or marketing piece is to attract clients and prospects to your business, right? Well, not exactly. You want your marketing to attract your perfect client and compel them to take an action (like coming in for a consultation or calling to order your product). But you also want your marketing to sift, sort and screen out those who are not desirable prospects. Your marketing must REPEL those who would make a poor client. Those that would nickel and dime you, complain about price, or not have the financial where-with-all to even pay. Why would you waste your precious time even entertaining the thought of working with them?
Imagine, if you will, being the one business in your city or town whose legendary service is raved about like a 10 year old just returning from Walt Disney World. Imagine, if you could generate “walk-onburning-coals” client loyalty like Disney does. Imagine, if you will, clients and patients who look forward to seeing you and are delighted every step of the way through your service who will stay with you for a LIFETIME.
In a Harvard Business Review Article on customer loyalty, the authors presented evidence showing that satisfied customers (on a scale or 1-5) who only score the business a four are six times more likely to defect than a customer who scores a five. To put it another way, there is a six-fold increase in customer loyalty between the fours and fives. Disney does not present guest satisfaction scores to its cast members; it only shares the percentage of guests who rate it a five. You see, Disney does not measure satisfaction, it measures loyalty. Loyalty is the only fortification and safeguard any business has when up against the competition who want to steal your hard earned clients.
Unvarnished Behind the Scenes Service and Profit Truths
(not found in a Disney Institute seminar)
Now before you think that I am about to bash my former employer… No such luck. To begin with, The Disney Institute is a fine training facility. They share the Disney Philosophies, Norms, Mores and such, but many times it has been sanitized for public consumption. I hold nothing back.
During this 3 day boot camp you will begin creating YOUR Disney Style Service and marketing blueprint, based on my in the trenches experience in the Disney resorts. My Systematic MAGIC™ method of creating and implementing a profitable and life-style altering system is designed so that ANY level of employee can grasp and embrace the methods.
Making The Magic Members In Their Own Words
Kris Murray, Owner
“I worked with Vance Morris to create an incredible Disney Service Boot Camp event for my clients and members in early childhood education. We not only sold out the event from stage in just a few minutes, we oversold it to the point where we had to add another trip! The seminar itself was a unique blend of "classroom" time mixed with onsite tours of both Magic Kingdom and Epcot. The group really loved this blend, and they learned a ton from Vance and his material. This was such a hit, we are planning another trip for the future. Vance is great to work with and everything was "turn key" for me as the host, which was greatly appreciated. If you're looking for an easy, high value, and fun event for your niche, this is a home run.”
So... A few last questions...
Are you ready to make a change that will increase your profits?
Are you ready to shed the baggage of a ho-hum-I-will-get-to-it-tomorrow business and transform it into a profitable service powerhouse?
Are you ready to create the business and lifestyle you desire and deserve?
Are you ready for a business that will provide the autonomy to work when you want, with the clients you desire and enjoy the income and time you covet?
Create an environment where the outside world melts away, inhibitions to price are lost and clients or patients become raving fans.
Inspire, encourage and impel employees to ACTIVELY deliver consistent , superior and best-in-class service.
Create a more efficient (profitable) process for delivering best-in-class service to their clients, patients and customers.
Become recognized as THE expert in their field.
Create service standards that consistently delivers profitability far exceeding your industry norms.
Walt Disney
“I don't want the public to see the world they live in while they're in the Park (Disneyland). I want to feel they're in another world”
This is not a "nice-to-have" event—it’s a MUST-HAVE if you want to dominate your market, increase your revenue, and create customers for life.
Register Here:
This event is strictly limited to 30 primary attendees
What's Included:
3 Nights At Disney's Premium Resort The Grand Floridian: Value: $1897.00
Guided field experiences throughout the Walt Disney World Resort. Value: $2550.00
VIP Reception and VIP Viewing at EPCOT’s Night Time show Illuminations. Value: $375.00
Exclusive 3 Day Meeting Facilitation with Vance, building your own Disney Style Service System. Value: $10,991.00
Resources, Guides, Blueprints and Workbooks: Value: $997
All meals (we eat well): Value: $1450.00
Walt Disney World Park Tickets: Value: $458.00
BONUSES:
Your hotel rate at the Grand Floridian can be extended either before or after the meeting so that you can enjoy a little R&R (Rest & Relaxation). A savings of over $312 per night!
You & your family can purchase discounted park tickets as a bonus to your attending the boot camp
More BONUSES:
90 Days Of Coaching and 3 Months of the XP Report: When you get back from the event, your head will be exploding with ideas to make more money from your business. So you get 90 days of coaching calls with me to help you implement. The world is moving FAST! I will keep you up to date with all of the news, strategies and tactics you need to make profitable decisions with 3 months of the XPerience Report, a monthly publication.
Total Value: $16,821.00
If you are going to be the ONLY attendee, choose the button below
If there are going to be 2 attendees from the same business, sharing a room, choose the button below
I have made the Making The Magic Boot Camp accessible for most businesses. It is even less than my regular one day consulting rate of $7,997.00 AND you get to be at Walt Disney World!
You will also have the opportunity to bring your family to Disney for a vacation at a price that even most Travel Agents and Discounters can’t match. Come early or stay late. The hotel and park admission rates are good both before and after the Boot Camp.
Your family is also invited to enjoy our VIP Reception and Viewing of EPCOT’s Illuminations. For just a small donation to one of my charities your family can enjoy an intimate party with exclusive views of the show, without elbowing through the masses to see the spectacle.
While you will also be building your own personalized service blueprint during the session, with time to work on your business rather than in it, there is more.
The fun does not stop when you leave the Boot Camp. You will also have three 1-hour coaching calls with me following the trip to Disney to answer your questions about your Service Plan.
So Vance, what is the investment into my business that you are asking for?
Great question, glad you asked it. The total investment in the Making The Magic Event is just $4999.
Yep, 4999 gets you
three nights in Disney’s premier resort, The Grand Floridian,
three days of creating, developing and scheming your personal Disney-Style Blueprint,
all of your meals,
theme park tours,
full access to the theme parks and of course,
individual and personal teachings from me, building the business or practice comparable to none
I mentioned earlier that the Disney Institute also holds sessions that are multi day experiential learning days. Their program, as of this writing, is $5,425. But then you need to get a hotel (1500 bucks), park tickets (at least 300 bucks), and travel from the airport (197 bucks). So in essence it is over $7,000.00 to attend.
The Disney Institute classes are also LARGER. It is not uncommon for there to be 50 or 75 people in a class. Not exactly an intimate learning environment. Their program is also STRICTLY SCRIPTED. There is very little deviation from the script or 1:1 personal interaction between the facilitator and the group. What else would expect from the Disney Company?
If you are going to be the ONLY attendee, choose the button below
If there are going to be 2 attendees from the same business, sharing a room, choose the button below
Like any great business owner or entrepreneur, you need to be decisive and take immediate action, before someone else (maybe a competitor) gets one of the coveted spots on this trip.
There are only 30 rooms available, and as of today, 14 are taken.
This event sells out EVERY year. Do not Delay.
FAQ's
My business is different from Disney. Can I really expect to discover the secrets of growing my business?
Yes! Whatever industry you’re in, you’ll find many ways to adapt what Disney does, and be able to profit mightily.
Can someone stay in the room with me?
But of course! Bring the whole family. Great way to write off a vacation. The rooms typically have 2 queen beds as well as a pull out sofa bed. 5 people can fit in the room, albeit a bit snuggly.
Can I write this Disney field trip off as a business expense??
I’m not an accountant or tax advisor so I can’t advise you what action to take, however I can confirm that this is a business training, and many past participants have chosen to write off the expense
If I want to extend my stay for a few more days, how does that work?
One of the benefits of this trip is that we are staying at Disney's premier resort, The Grand Floridian. Most rooms sell for over $800 per night. But as an attendee, you can extend your stay 3 days before or 3 days after the event at our preferred rate of $419 per night!
Will I see my family during the event?
Sure! When you got to sleep! The event is jam packed with classroom training and park tours. Sorry, spouses who are not paying attendees cannot join you during the event. The exception being the opening reception and the dessert reception at Epcot on night #2. Families can join attendees for those receptions, and have VIP viewing of the Epcot light show. A $100 donation (per person, per reception) to the Queen Anne's Animal Rescue shelter will be their admission price.
Here is the broad itinerary:
✅Day 1: Opening reception: 6-8 pm
✅Day 2: Classroom and Epcot. Families can join you at Epcot when the tour is over. (5:00 pm ish)
✅Day 3: Magic Kingdom Tour and Classroom: We wrap up around 5:00 pm. You can then go back to the Magic Kingdom with your family
I am already an Alliance, Inner Circle or XPerience Report member, should I wait for the discount codes?
YES! Please wait (you won't miss out, I promise) That will be coming in a separate email in the next couple days.
How much are park tickets?
For attendees, the park tickets are included in the total package. You can purchase discounted park tickets for family members or yourself if you are extending your stay. Since Disney has an almost infinite number of ticket combinations, I can't give you a hard cost. However, your discount will be in 10-12% off full price. There are also partial day tickets available that you will not find on the Disney website. You will only be able to get those from me.