💥 What Disney Fireworks Can Teach You About Customer Loyalty

(Hint: It’s not just about pretty lights in the sky)

Every night at Walt Disney World, the skies erupt in a carefully choreographed explosion of light, sound, and emotion. Kids gasp. Grown men get misty-eyed. And a sea of smartphones rise in unison.

To most people, it’s just fireworks.

But to Walt Disney?

It was a strategy.

He called it the Kiss Goodnight—a final moment of wonder to end the day, thank the guests, and leave them with a feeling they wouldn’t soon forget.

“A little bit of pixie dust at the end of the day… to let people know we appreciated them coming.”

Smart man, that Walt.

He knew the last impression is the longest lasting.

And it got me thinking: What’s the Kiss Goodnight in your business?

🙄 Most Businesses Fizzle, Not Firework

Let’s be honest. Most businesses treat the end of a customer interaction like it’s a one-night stand.

“We did the job. See ya.”
No follow-up.
No warmth.
No intentionality.

Just silence… and an invoice.

That’s not how you build loyalty.
That’s how you become a commodity.

💥 Real-World Example: Kiss Goodnight in Financial Services

One of my clients—a financial advisor—was doing all the “right” things: good returns, solid planning, thorough meetings.

But he was losing clients. Not from failure… from forgettability.

We installed a simple Kiss Goodnight protocol:

• A handwritten thank-you card within 24 hours

• A small, personalized gift based on something they mentioned during the meeting

• A check-in call 30 days later: no agenda, just “how are you doing?”

It wasn’t flashy.
It wasn’t expensive.
But it was felt.

Within 90 days, his referrals doubled. Retention shot up. And one client literally said,

“You’re the first advisor who ever made me feel like more than just an account number.”

That’s the power of a well-timed emotional finish.

🎯 What’s This Got to Do with You?

Everything.

If you're:

• Tired of clients ghosting after the sale

• Frustrated that referrals are trickling in instead of flooding

• Wondering why your customers still price-shop after “great service”

It’s probably because you’re missing your Kiss Goodnight.

🚀 Want to Learn How to Engineer Your Own Magic?

Join me on Monday, June 9th at 1:30 PM ET for a special training session:
🪄 Making the Magic: How to Engineer Unforgettable Experiences in Your Business

This isn’t some fluffy, feel-good webinar about “delighting customers.”

It’s a deep dive into how businesses (even the unsexy ones like pest control, financial planning, and carpet cleaning) can use experience design to create emotional connections, loyalty, and higher prices.

You’ll learn:

• How to make clients feel seen, valued, and eager to return

• How to create touchpoints that drive irrational loyalty

• How to turn your customer journey into your #1 marketing asset

🎟 Save your spot now → https://go.deliverservicenow.com/mtm-info

Bring a notebook. Bring your team.
And bring the mindset that average service is no longer enough.

See you there—
– Vance